Yandex launched "Yazeka with Yandex Search," a new AI-integrated search service specifically tailored for Turkish users. Focused on ensuring reliability and delivering accurate, fast, and context-aware answers to complex queries, Yazeka stands out with its user-centric approach, aiming to reshape search habits in Türkiye. By citing diverse online information sources, the search service ensures reliable and accurate results.
Yazeka is currently available in Turkish for Android and desktop platforms, with an iOS version set to launch soon. Powered by advanced natural language processing technology, the system allows users to input queries naturally. The AI then analyzes these queries to provide more accurate and context-aware results.
Built on neural network-based AI infrastructure, Yazeka intends to offer localized results by leveraging datasets curated by Türkiye’s AI experts. These efforts enhance contextual accuracy and relevance, making the service uniquely suited to local needs.
At the launch event, Investment Office Vice President Bekir Polat highlighted Türkiye as the nexus of the world, stating: “Türkiye has emerged as one of the fastest-growing economies in the world over the past two decades, with an average growth rate of 5.4 percent. Moreover, with its strategic location at the crossroads of Asia, Europe, North Africa, and the Middle East, Türkiye offers access to a market of 1.3 billion people. Many international companies have increasingly chosen Türkiye not only for the Turkish market but also as a regional hub.”
Polat further emphasized the Investment Office’s commitment to supporting companies operating in Türkiye, adding, “We are ready to provide all necessary support for Yandex’s growth in Türkiye.”
Yandex Search Türkiye General Manager Alexander Popovskiy explained that search engines have evolved beyond being mere tools for information retrieval. “We are stepping into a new era of search. Search engines are transforming into discovery engines, providing answers to complex questions while respecting local context and culture,” he remarked.
Popovskiy emphasized that Yazeka has redefined the traditional concept of a search engine into a “finding engine,” reducing the time required to discover and research information. This innovation, he noted, is transforming how Turkish users access information and make decisions.