Invest News DetailPlatin - Türkiye is becoming increasingly important in beverage and snacks manufacturer PepsiCo's future plans for its European operations. Along with the UK, France, Spain and Russia, the country has been one of the five main centers of operations for the last seven months, managing the company's business in south-eastern Europe. With this new model in place, PepsiCo branch in Türkiye is responsible for running the company's business in 14 countries, including Greece, Cyprus, Serbia, Bosnia and Herzegovina, Kosovo, Macedonia, Croatia, Slovenia, Montenegro, Romania, Bulgaria, Moldova and Israel. PepsiCo's South-eastern European Regional Headquarters is also headed by a Turkish national, Umran Baba.