Hurriyet Daily News - Cilek, a Turkish furniture brand specializing in products for the 0-24 age range, plans to open 30 stores in the Gulf region as part of a franchising agreement signed with a Kuwaiti firm.
Having joined Turkish President Abdullah Gul’s visit to Kuwait following an invitation from Amir Sabah al-Ahmadal-Jabir al-Sabah, Cilek signed a master franchising deal with the Alghanim Group, one of Kuwait’s largest companies.
Cilek has rapidly grown by opening concept stores through the franchise system in more than 40 countries, said Cilek Managing Director Muzaffer Cilek. “We are very pleased to have signed a deal with the Kuwait-based Alghanim Group, which is active in the Gulf countries, in order to be stronger in the region. This is a master franchising deal that includes the Gulf market, such as Kuwait, the United Arab Emirates and Saudi Arabia, and covers retailing and distribution activities. With this agreement, we will open 30 more stores within three years”, he told press.