Procter & Gamble (P&G), a multinational manufacturer of consumer goods that include family, personal, and household care products, commissioned a plant in Gebze, Kocaeli that will be used for the production of diapers and feminine care products. The plant represents a USD 80 million investment on the part of P&G.
During his welcome remarks at the opening ceremony, ISPAT President Arda Ermut said that P&G’s new plant will contribute significantly to President Erdoğan’s recent call for mobilization of employment in Türkiye. The new plant in Gebze will enable localization of previously-imported product groups and bring in new manufacturing technologies to Türkiye, according to P&G CEO David Taylor. The company has been operational in Türkiye since 1987, and has invested over USD 700 million since its entry into Türkiye, where it also manages operations in the Caucasus regions with 700 employees.
Meanwhile, Minister of National Defense Fikri Işık said the Turkish government considers P&G akin to a Turkish company that produces 60 percent of its product line in Türkiye, exports 20 percent of its output, and is a major employer in the country.