Insider, a marketing technology platform founded in Türkiye, secured USD 500 million in Series E funding in a recent round led by prominent global growth investor General Atlantic. The new investment will support Insider's continued development of innovative marketing software and accelerate its R&D efforts to expand the company's advanced AI capabilities.
Insider plans to leverage General Atlantic's expansive global network to scale its talent pool and expand its geographic reach. Currently operational in 28 countries across five continents—including North America, EMEA, APAC, and Latin America—Insider aims to increase regional investments, particularly in the US market, where it has seen strong growth. Additionally, the new capital will fuel strategic M&A activities, allowing Insider to further diversify its technological ecosystem.
Insider Co-Founder and CEO Hande Çilingir emphasized the company's mission to empower marketing and customer experience (CX) teams with a unified platform. "Our approach has always been to develop multiple best-in-class products and integrate them into a single comprehensive platform, outperforming single-point solutions," Çilingir stated.
Insider Chief Product Officer and Co-Founder Muharrem Derinkök confirmed that the new funding will accelerate the company's product roadmap and support the expansion of its in-house engineering team, which now includes over 350 people. Derinkök outlined plans to focus, over the next two years, on developing an end-to-end, AI-native omnichannel platform that seamlessly integrates promotional, transactional, and support capabilities. "With Generative AI, we are enhancing user interactions and investing further in our Sirius AI™ Co-Pilot to guide teams in crafting exceptional customer journeys," Derinkök added.